Live has been a great tool
My residency is on a Saturday evening from 9pm until close and I always use Live to broadcast my sets as the city I live in has a crowd who tend to only come out later but with the Live it has been useful for getting people geared up to come party and by the time they get to my venue they all commenting how they were enjoying the live whilst getting ready, travelling or whatever they were doing.
I have had many live posts blocked or deleted by facebook but also have had many post on my wall and still continue to get people watching and commenting.