As I push forward in 2011 I've had to think a lot about what im doing, where im going, and how im going to get there with my music.
In doing so, I've realized a name isnt enough. A name is something everyone has, even if you change it for the sake of a profession. It's still just a name.
What I need isn't a name. I need a brand.
Brands produce things. People develop "brand loyalty".
I now realize I need to become a brand if I want to be successful.
This realization has given me a profound perspective on my "name"
Xtian isnt going to cut it.
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