I saw this yesterday. At first glance i thought it was some kind of late april's fools joke, because of the name, then i realized pioneer really did this.
Basically it's a glorified goddamn split usb cable.
Ok, there is a reason behind this, and it's that the ipad itself cannot power the ergo or the wego, but charging (pun not intended) 35$ for a cable that is worth no more than 2 cents? At least color it, put some premium interconnects on, two ferrites, and you at least have a cosmetic reason to sell a cable for that price. But like this?
(no i don't hate pioneer, i just dislike this uninformed customer ripoff thing that's going on lately with some brands)