Simply put,
Music (duh!)
-a concise, well put together body of work that describes you (key word = concise)
-for productions, well mixed. Nobody wants to listen to low quality regardless how amazing the music is (2013, no excuses)
Contact Info:
-Soundcloud, click, bandcamp whatever. If they like your stuff you want to be easily accessible
I think those two are the MOST important, the manner in which you present it is up to you.
Face-To-Face meetings, and knowing how to conduct yourself in one has got to be one of the most important facets to being a new, up and comer. If you can sell yourself, without sounding desperate you're good. This has been on of the things that really helped me when I first started in hip-hop production.
If you have a Bio on your site, or in your PK...make sure it's well written. Remember, as a DJ/Musician you're a brand. Anything that's done is poor taste, or sloppily directly reflects your brand's image.
That's all I could think of for now.
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