since getting into the world of DJ'ing. Those NI advertisements are working on me to a certain extent, Like the NI ad with Marc Kinchen that has his song "Always" playing. I've never heard of "Always" before buying NI gear so I had to buy that song. Then there is Felix the Housecat that features a song by Chic I had to buy that song too. I've finally listened to Avicii "Levels" which was awesome and Internet Friends/Knife Party. I have to say all this exposure to artists has broaden my horizons so much.
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