They should have just branded the whole new line part of the Numark Professional Products Division and the new software Prime. Using the Denon DJ and Engine branding in my opinion was a mistake as it alienates the old Denon DJ user base still on the old gear they've abandoned. The few of the original Denon DJ staff that remained ought to have been just folded into Numark. I really don't think for most of the industry Denon DJ was such an elite branding nor Numark so tarnished to justify the strategy they took. Nonetheless, it's done. I hope they add the options to the SC5000 and Engine Prime that people are asking for.
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