Article: SoundCloud sinks as leaks say layoffs buy little time
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  1. #1
    Moderator keithace's Avatar
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    Default Article: SoundCloud sinks as leaks say layoffs buy little time

    SoundCloud sinks as leaks say layoffs buy little time

    https://techcrunch.com/2017/07/12/soundshroud/

    Tough times for soundcloud...
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  2. #2
    Tech Guru SlayForMoney's Avatar
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    You know, when I first heard about this I had mixed feelings whether it's a good or a bad thing. But after reading this:

    One of the facts that was most frustrating to SoundCloud staff was that the company continued hiring people into positions that would soon be eliminated, with some workers joining SoundCloud as little as two weeks before the layoffs
    Damn. What a shitty way to do anything.
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  3. #3
    Tech Guru happydan's Avatar
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    Quote Originally Posted by SlayForMoney View Post
    You know, when I first heard about this I had mixed feelings whether it's a good or a bad thing. But after reading this:



    Damn. What a shitty way to do anything.
    That probably more highlights the fact they don't know what the hell they're doing.
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  4. #4
    Tech Guru antifmradio's Avatar
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    still theres issues with SC so the question that stands before someone like me is
    Should i build something like it as a startup to take place?
    I did it before for a different website over 12 years ago...........and its still running

  5. #5
    Tech Guru happydan's Avatar
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    Quote Originally Posted by antifmradio View Post
    still theres issues with SC so the question that stands before someone like me is
    Should i build something like it as a startup to take place?
    I did it before for a different website over 12 years ago...........and its still running
    I guarantee that you'll have the same issues if you build a replacement without some oppressive licensing that keeps the labels happy.
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  6. #6
    Tech Guru the_bastet's Avatar
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    They should just stop hosting DJ mixes and limit the content to strictly producer/artist based. This way the licensing can fall onto the artists themselves instead of the website. They would lose a lot of user base at first, but it would open the platform up to being a place for original music and go back to how it was in the beginning.
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  7. #7
    Tech Guru happydan's Avatar
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    Quote Originally Posted by the_bastet View Post
    They should just stop hosting DJ mixes and limit the content to strictly producer/artist based. This way the licensing can fall onto the artists themselves instead of the website. They would lose a lot of user base at first, but it would open the platform up to being a place for original music and go back to how it was in the beginning.
    Easy to say, but they went that way to try and be profitable. Same with offering a premium streaming service.
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  8. #8
    Tech Guru the_bastet's Avatar
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    Quote Originally Posted by happydan View Post
    Easy to say, but they went that way to try and be profitable. Same with offering a premium streaming service.
    Doing that and getting rid of groups killed a large part of their paying customer base (on the artist side). Why pay soundcloud to host your music and take money from advertising when you can get your music distributed for less than the monthly subscription cost AND get paid for ad revenue from streaming services such as spotify and iHeart?
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  9. #9
    Moderator keithace's Avatar
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    Couldn't they pay a flat fee to RIAA and the other gangsters? or something based on plays?
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  10. #10
    Tech Guru happydan's Avatar
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    Quote Originally Posted by the_bastet View Post
    Doing that and getting rid of groups killed a large part of their paying customer base (on the artist side). Why pay soundcloud to host your music and take money from advertising when you can get your music distributed for less than the monthly subscription cost AND get paid for ad revenue from streaming services such as spotify and iHeart?
    I don't disagree, but the explosion in listeners will have ballooned costs beyond what the [relatively niche] paying artist userbase could support. To be honest, they'd have been better off going the Bandcamp route and allowing artists to sell their catalogue through the platform. Probably with the stipulation that it's unsigned content only.
    A&H Xone:62 | 2 x NI Kontrol X1 MK2 | 2 x 1210s | TSP2 | Audio 10 | Apple Macbook Pro 13 inch | Sennheiser HD7 DJ | Ableton Push
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