Ibiza music summit presentation

I don't know if this has already been posted, but figure this may interest some people regarding the music business and electronic in general.

http://www.internationalmusicsummit....3-final-10.pdf

wow i read the whole thing... really interesting!!

thanks for sharing man, that was a cool read

DJ Bl3nd . wow. I must die soon.

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Originally Posted by loverocket

DJ Bl3nd . wow. I must die soon.

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I think the main reason he's featured is because his social media presence is so much larger than his real life presence (which is still pretty big, but which is tiny compared to his online presence)

I mean from a Marketing point of view DJ Bl3nd is interesting to understand how he got so big, especially with no skill, no production, nothing. From marketing its very interesting to understand how that dynamic worked, since there are bigger names who do more work then he does yet he has more presence then many other bigger Djs.

Definitely an interesting read, if not slightly depressing, in that dance music has really now become a global commodity from which to make money being the primary driver... oh well there's still the Underground :D

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Originally Posted by DJSocialApp

Really interesting read .... Thanks for posting !

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+1

Thanks for posting