Truth is, a bunch of people were sent the original design as a paper template and asked to answer a rigorous online questionnaire about sections, uses, omissions, improvements and typical workflows. It started off with some oddities, like the "sync" was a pushbutton on a rotary control - When you need to hit sync you usually need it in a hurry, so that had to go.
So, not only Ean, but he does go visit companies and do the Meet & Greet.
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