How to Promote & Not Be A Spammer

[LanceBlaise]

personally i dont check any facebook 'events' anymore. too many to be bothered checkin daily. i seem to get 4-5 events a day :-/

i would set up a group that people can 'like' as V-Hoff said. way less intrusive in my opinion.
everytime you write a new post, it will show up in the user's feed.

+!

But groups on FB are f_cking terrible now too. Any idiot can mke a group and add you to it. I get like 4 or 5 idiots adding me to a group everyday, I don't know what is more annoying, that or people posting their mixes and tracks up on my page... then there are the idiots who tag me in flyers and pics i have nothing to do with! FB has gone to sh!t in my opinion. Set up a fan page and work with that!

[Abyrne7]

Facebook is getting a bit out of hand lately. Especially if your list is full of DJ's and promoters like mine.

I have a group and it seems to work resonably well. People get a notification when I post on the group wall rather then an invite.

[farhanashraf]

see this:

http://www.djforums.com/forums/showthread.php?t=233072

[ST.PE`]

Sounds brutal, but make the post on their wall.
Takes a lot more time, but if you get 20 popular people interested, then it spreads like wildfire.

People want to see an official event page. They can see whos attending and how many people are going

[BestLegsinHD]

usually i invite friends that i know like the particular artist we are bringing around. they usually tend to help spread the word (we dont ask them too but its pretty nice of them).

i also like posting youtube videos with the artists song. those get pretty big responses from people and so do free official soundcloud downloads.

[LanceBlaise]

sounds brutal, but make the post on their wall.
Takes a lot more time, but if you get 20 popular people interested, then it spreads like wildfire.

People want to see an official event page. They can see whos attending and how many people are going

don't do what this guy says!

[Lysgaard]

It's good to make an official event page on FB and invite everyone, but yes, event invites get ignored a lot on facebook.
Someone linked to mailchimp earlier, now that I think is a good idea. I have a newsletter set up myself, that serves as a promotion tool for both my work as a producer and DJ, as well as my other life as a designer.
Have links to let people sign up on the FB page, the event, and QR codes on the posters/at the venue.
And don't forget to give them something special and exclusive in the newsletter (not available elsewhere), like mixtapes or full tracks you have made. I also give people discount codes for my webshop. (http://store.jacoblysgaard.com)
You can tell people in the newsletter a secred codeword, that they can tell you at the event to recieve a CD mixtape with proper artwork, or a branded T-Shirt for example.
Mailchimp also have an iPad app that you can leave open at the event (need to secure the iPad of course) that lets people plonk in their email adress at the event.

[wrong chris]

i don't mind self promo through facebook.

invites to shows in my city = cool
invites to shows from across the world = ignore all invites from ______

occasional artist promo about new music releases or upcoming event = cool

constant useless artist promo with 10 posts a week thats just a link to their myspace/artistpage/soundcloud = ignore all posts by______