Denon SC3900 Digital Turntable/MIDI Controller Press Release

[DJWORX]

But the same can be said of a DVS system. If that crashes, you're dead - instantly. At least with 3900s, you have the immediate backup of USB or CD. You'd have to use the 3900 to get the simplicity of it, as well as the benefits of using Engine.

Believe me, it's nothing like a DVS and doesn't try to be. It's very much like rekordbox, but cut down a little, and works really well.

[djchewns]

You've got some great credible names supporting you, like Dave Clarke

Dave Clarke ditched the 3700's due to reliability issues.
He now uses CDJ 2000's.

[DENON]

Dave Clarke ditched the CDJ 2000's and will now use the SC3900 with complete confidence.

[DENON]

Engine is a music manager, where you can organise your music, and importantly feed it directly to your 3900s via the link feature. The features are on the 3900s themselves. And effects are probably best handled on the mixer of your choice anyway.

Agreed.

[DENON]

Check out this fresh SC3900 Video & online review from dj mad flip.

http://www.uniquesquared.com/blog/71...sc3900-review/

[Louie_V]

First, i want to recap (my experience of) the release of the DN-S3900
I woke up to a number of emails, first one being about the unit finally being released on skratchworx. Got on their site and read the article, however, there was no media attached other then the pics that were in the article. Nonetheless, the article didn't seem to provide sufficient information to satisfy me. After reading the skratchworx article i googled for about 2 hours trying to find more info or a video or anything else i could get. NOTING! after that time i gave up, went on with my day and forgot about the unit even being released until about 2 days after when a video finally surfaced.

To put it it nicely (as someone who works for a dj gear retailer in marketing), if i were in charge of the release of this unit i would have probably resigned, because really (in my most honest opinion) it flopped! Absolute failure. there were many mistakes i feel that were made on the release, mostly due to Denon needing to remember that it isn't pioneer, their hype machine isn't anywhere near as strong, and in this situation they would of been better off flooding us with media and information, then providing exclusives to one blog that is aimed at a (rather small) portion of the market Denon is trying to capture (Turntablist).

Im not sure (nor will i probably ever be) why the unit wasn't released at NAMM, but i think a NAMM (or even musikmesse/WMC) release would have done you much better (Considering every major industry related blog would have covered the release for free and also would of provided some "hands-on" feedback).

Now to the quote:

You really NEED to start winning some marketing titles unless you intend always playing second violin, you guys really sound wayyyyyy too relaxed about selling gear.


Start the marketing engines guys!

• Give out free stuff to the biggest (not only best)DJ's in the world.
• Get said DJ's to ALWAYS request Denon Equipment on their Ryder.
• Get some decent product video's together

Anyhoo, dont want to hijack you anymore, we should create a "how to market denon" thread instead :p

This will help, but, it would of helped a lot more if it were done before the release. I can tell you, i personally used a pair of CDJ-2000's before they were released, and i know that a very popular club here had a pair almost a week before release.

I don't want to come across too harsh, but i really feel disappointed that Denon still hasn't stepped up their marketing game, as someone who sells this stuff on a daily basis i personally like the brand and their products, but a have a really hard time selling it because people don't know the advantages, and quite frankly don't care to be educated. I'm not saying i will always try to sell a DN-S unit before a CDJ, but there are situations where it would benefit the customer more, but they are either unwilling to get what they see as an inferior product.


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anyways, its 3:15 am here, i will probably re-read this at work tomorrow and make any edits if needed