
Originally Posted by
keeb
First, I don't think people want bundled software. I think people want free software. In addition to what I'm about to get into, I could see the inclusion of Traktor with hardware in the future as another anti-piracy measure by NI since it's worked pretty well for Serato.
Disclaimer: I already own TSP2, this is not a bitter-pirate rant.
So, everyone can download Traktor off the NI site as of May 30 for free? I ask not to be a dick, but to point out that what you're saying is *slightly* off. Traktor isn't free, and I doubt NI will make it legitimately free. Even with the F1, you're still going to have a license key to install Traktor; it will not be Serato. I doubt NI will make it hardware-handshake similar to Serato (and thank God for that).
Currently it costs the consumer around $200 for a license; if NI isn't giving away these licenses for free, presumably it costs NI some money to produce them (if nothing else in terms of research and development, support staff, etc.). Therefore, NI must charge something in order to make a profit from the TP2 licenses. By including TP2 with the F1, it's pretty fair to assume that NI are trying to regain some of the cost of the license within the cost of the F1. Since there isn't a "license-included" and a "license-not included" version, it's hard to say with certainty; but, I have no doubt that the license factored into the price of the S4 and the S2 at least (before the sale, anyway; now I'd say they're giving it away with the S2). Now even if cost of production for a license is say, $30, NI just like any other profit-seeking company will add a bit extra onto that. I know literally nothing about the production of the F1, but in terms of number of components (encoders, buttons, etc.) it's pretty damn close to the X1. I doubt cost of manufacture is significantly higher on the F1 than the X1 because of that (sure there's the screen, bigger buttons and the added LEDs, but still).
It makes sense from a business perspective for NI to do this too. How do you tap into your already saturated market segment? Make them pay for the software they already own again if they want your new hardware. Why wouldn't NI do so? It's still our choice whether or not to buy the F1, so complaining about getting "free" software alongside it just makes us look bad. Still, let's not pretend that NI has suddenly had a fit of altruism as far as giving away software is concerned; I have no doubt that TP2.5 is included with the F1 as an excuse for its rather inflated price point. I mean, you're talking almost $300 for basically an X1. Would you pay $300 for an X1? I wouldn't. "But Traktor's included!" Yeah, I already have a spare license kicking about because in selling it I'd lose over half of its value. Now with the introduction of the F1, the market is going to be even more flooded with TP2 keys which will drive down the asking price of a license even further. All said and done, in buying an F1 we're buying a $200 piece of hardware with an $80 license bundled in, and at best we can recoup $50 of that license by the time the market gets flooded with them (i.e. immediately because probably 80% of the initial F1 buyers are going to be Traktor owners already). It makes business sense and I don't blame NI for it one bit. Just don't make it seem like a bonus because it most certainly is not.
Aside from profit, I wouldn't be surprised if TP2.5 is included because the F1 doesn't play well with other software. Without NHL it's probably a far less impressive controller, and the bundle could easily be to sway people over to using Traktor with it instead of trying it with say, SSL, and having poor results.
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