Pioneer is moving into the cheap controller category

[backtothefront]

Whatever the build quality, it's a toy aimed at people who don't dj but have seen " like, the huge explosion of edm"

I blame the USA

[DJ Bob]

I'm super relaxed here, guy. I've owned pioneer DJ gear for longer than you've been tenting your pants over your collection of pioneer spec sheets. I still have my original DJM300s that I bought new not long after initial release.

Admit it, the only reason you have commented is because you feel the need to defend the precious Pioneer brand. You are quite the fanboy in shining armour.

not sure how his comments qualify him as a fanboy. maybe it's just how you deal with people not sharing your opinion.

[deevey]

I blame the USA

/thread

[nem0nic]

I think there's a big point a lot of you are missing. Both the WeGo and the ErGO are aimed at the beginner market. They aren't looking at things like sending HID over wifi to make club changeovers easier, or providing the same platter feel as the higher end offerings. Pioneer is seeing the same thing everyone else in the industry is seeing - and that's the insane amount of growth of DJ MIDI controllers at the low end of the spectrum. Pioneer wants a piece of the action.

Not only is this a new revenue stream for the company, but there's something else important going on. In the last couple years, there has been a total elimination of what we'll call an industry standard at the entry level. New DJs don't automatically end up with Technics or Pioneer or Denon. More typically now they end up with something like Numark or Reloop. This is important to note, because it means that for new DJs, Pioneer is no longer an aspirational brand. Getting back into the entry level and putting their name back into the beginner DJ dialog is a smart move. And now Pioneer has an ecosystem that can hand-hold a user from the "my first controller" stage all the way to the "rock the club" stage.

[ToOntown]

Whatever the build quality, it's a toy aimed at people who don't dj but have seen " like, the huge explosion of edm"

I blame the USA

I was waiting for somebody to take a cheap shot at us!

[kooper1980]

I think there's a big point a lot of you are missing. Both the WeGo and the ErGO are aimed at the beginner market. They aren't looking at things like sending HID over wifi to make club changeovers easier, or providing the same platter feel as the higher end offerings. Pioneer is seeing the same thing everyone else in the industry is seeing - and that's the insane amount of growth of DJ MIDI controllers at the low end of the spectrum. Pioneer wants a piece of the action.

Not only is this a new revenue stream for the company, but there's something else important going on. In the last couple years, there has been a total elimination of what we'll call an industry standard at the entry level. New DJs don't automatically end up with Technics or Pioneer or Denon. More typically now they end up with something like Numark or Reloop. This is important to note, because it means that for new DJs, Pioneer is no longer an aspirational brand. Getting back into the entry level and putting their name back into the beginner DJ dialog is a smart move. And now Pioneer has an ecosystem that can hand-hold a user from the "my first controller" stage all the way to the "rock the club" stage.

Most sensible post in this thread!

Plus however cheap you think this thing is it will still have the best feeling jogwheels of any non pioneer controller on the market! FACT!

[liam1895]

Looks like a messed up controller version of a efx1000.

Actually, Looks pretty rubbish if you ask me.

[tekki]

Hey guys,

I know there has some cleanings gone 'round in this thread, but let's keep it civil.

nem0nic has summed it up perfectly in his statement. Let's wait with the bashing until we have had a thorough chance to review it.

[deevey]

I gotta say, controller aside, I'm most surprised at the software choice.

Given their relationship with Mixvibes on Rekordbox and the fact that the database can be read in either software it would have seemed like a more obvious choice to get newbies into the Pioneer eco-system.

[Shishdisma]

I gotta say, controller aside, I'm most surprised at the software choice.

Given their relationship with Mixvibes on Rekordbox and the fact that the database can be read in either software it would have seemed like a more obvious choice to get newbies into the Pioneer eco-system.

I think they're just delaying Serato Intro support to squeeze two press releases out of it. Remember when the Ergo was "made for VirtualDJ?" This thing has Serato Intro written all over it.