Originally Posted by
derschnitter
A software company, that drastically reduced the price of their top selling softwares, used to give out their software for free when you buy their hardware and has completely changed the hardware market within the last three years. I agree with you that stand-alone-controllers would easily take away sales from the traditional Traktor setup, but it would still be NIs technology. If they hadn't started to throw out their software, I would totally share your opinion, but now I think it's going towards a complete approach which enables the user to get an all-in-one-solution by NI.
The big money is waiting in the hardware market, especially since hardware cannot be pirated and NI is just following the trends. They WILL HAVE to create all-in-one solutions, because the competition hasn't stopped and Pioneer would be glad to be the first company to introduce such controllers. Of course, they are known for CDJs and mixers, but the future lies within controllers and they have already started to bring out stand-alone-controllers, although they are not the best.
NI is the industry's innovation leader and they have to keep their advance to be able to survive on the long-term.
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