Pioneer Plan:
Introduce the monsterhit CDJ1000, take over the SL1200 role of industry standard
Market the newly acquired position like a ninja, sponsor dj's & events
Introduce the monsterhit DJM800, take over the role of other established brands (Rane, Vestax, Denon, A&H, ...)
Market the newly acquired position like a ninja, sponsor dj's & events
Introduce the monsterhit CDJ2000, prolong the role of industry standard
Market the monopoly like a ninja, sponsor dj's & events
Rinse & repeat....
Oh yeah, side note:
Market MKII, MKIII, nexus, ... versions of monsterhits to keep milking the cows
Appeal to the low(er) end market with 'cheaper' spin-offs from monsterhits
Set prices like a monopolist would do
Pretty solid plan if you ask me.....
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