I think it really depends on the controller you're using. Take a look at Justice. When they perform, they use 2 laptops with a lemur, a DJM800 & a microkorg. That is a fairly large setup. For even bigger showmanship, they throw a giant wall of sound which serves no actual function in their performance. All of those speaker cabs and synthesizer racks are empty shells. What they're selling here is 'entertainment value'. How would it look if Deadmau5, Justice and the like DJ'd on a korg nano pad with a 13" macbook and that was it? That would be pretty boring.
When most promoters picture a controller they visualize a guy on a hercules syncing song after song and just standing around. If you are really entertaining throughout your performance, whether it be with a giant mouse head or just interacting well with the crowd, then he has no reason not to hire you to DJ again. Have a polite conversation with the promoter about how you would like to perform a first gig with a controller. If he says yes, make sure you show them why controllers aren't bad. If he isn't into it, swallow your pride and just rock the show. When you build a bigger rep you can demand 2 lemurs and a wall of sound in your rider.
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