Just curious what some of the steps/introspection you guys did in coming up with your DJ persona/brand. I have been DJing for the past 3 years and realized the most important thing a DJ (or anyone) can have is trust. What does this have to do with branding/persona...
I feel like a lot of DJ's promo material or status updates are all trying to be "cool" or something that they're not. There is a lack of congruency and a whole lot of over promising and under delivering.
With all the resources available it is now really easy to pick up on the authentic people and the fakes . I think it is now very important to make sure that who you are as a DJ is not a fake persona but more like an enlarged or extended version of your personality. It's just being yourself and be willing to put that in the spotlight.
With that being said i've decided to reevaluate the image i'd like to portray and make sure that is consistent when i'm djing and when i'm not. So i'll throw the question out there again, how did you hone in on your style.
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