DJ Companies Ripping People Off
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  1. #1

    Default DJ Companies Ripping People Off

    Hi All,

    I just thought i'd write a post about my feelings towards dj software companies seeing as NAMM 2012 is around the corner.

    These companies are taking the DJ buying public for a ride. There's a new product out every month, they all pretty much do the same thing, obviously here and there there are things that are worth it, no doubt.

    But we live in an age where these companies realise all they have to do is release a product and attach a big DJ's name like Ritchie Hawtin/Carl Cox etc & people will buy it.

    The classic example was the Dubfire Kontrol S4 video at Space, he used the S4 once & never used it again, he even said in a magazine he didn't like it. But N.I got what they wanted, a big dj using it on video, dubfire got his share of promotion - both parties went home happy and N.I sold a truck load.

    I refuse to keep upgrading or buying new stuff unless it REALLY enhances or benefits how i DJ.

    These companies are nickel & dime'ing us.

    (It's also the same for Synth plugin companies - They do exactly the same thing)

  2. #2
    Tech Guru basspenetrator's Avatar
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    welcome to capitalism..
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    Tech Guru Patch's Avatar
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    Werd. It's no different to anything else. The marketing machine trundles on.
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  4. #4

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    with the sheer amount of instant information on the web these days I find it funny that people still manage to feel ripped off by dj companies and their new products. Sure, the fanboy early adopter/beta testers are always gonna get burnt, but shit an hour or so googling before purchase will help your decision.

    I almost bought a twitch based on the hype, then the dramas emerged regarding sound levels etc and bought another X1 instead, because I did my research. Plus, the X1 is the greatest DJ controller built since the mpd24

  5. #5
    Tech Mentor
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    Don't buy it then. It's that simple.
    It's basic supply and demand tactics, they're not ripping anyone off, they're selling a product and you decide if you want it or not.

  6. #6
    Tech Guru Conall's Avatar
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    If buy a product simply because you see a video of a big name DJ using it then you cant really complain about getting ripped off. Do your research and make decisions based on your findings, not the marketing ad's

  7. #7
    Tech Mentor Nicadraus's Avatar
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    Quote Originally Posted by Conall View Post
    If buy a product simply because you see a video of a big name DJ using it then you cant really complain about getting ripped off. Do your research and make decisions based on your findings, not the marketing ad's
    ^^^This.

    It's a common sense to follow your wants and needs.
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  8. #8
    DJTT Moderator bloke Karlos Santos's Avatar
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    Quote Originally Posted by tomflynn View Post
    The classic example was the Dubfire Kontrol S4 video at Space, he used the S4 once & never used it again, he even said in a magazine he didn't like it. But N.I got what they wanted, a big dj using it on video, dubfire got his share of promotion - both parties went home happy and N.I sold a truck load.
    Dubfire is a pretty bad example actually.
    He may not use the S4 kontroller but if i remember rightly the video was as much about the use of the new Sample Decks. I think the point was to show the Sample Decks used by a DJ other than a Hip Hop DJ.

    Fact is Dubfire has been on Traktor for ages and remains so. His personal tech assistant is a fellow tester at NI.


    Quote Originally Posted by tomflynn View Post
    I refuse to keep upgrading or buying new stuff unless it REALLY enhances or benefits how i DJ.
    I think thats pretty much the standard position of all of us isnt it..?
    Yeah i buy stuff out of Gear Lust that maybe i dont 'need' but thats my choice. I wouldnt buy something just because a certain celeb DJ uses or promote it.

    Id be very surprised if anyone bought an S4 just cus Dubfire was in the video.

    Did anyone buy an X1 cus of Shiftee and Rafiks use of them in the promo videos..? Id probably say yes cus look what they were doing with them. Those videos were pretty groundbreaking. After all, Serato users went and bought them in droves and its NI kit.

    NI always get shit for their use of promo videos. They get shit like no other company but without that promotion they wouldnt sell as much as they do and so, they wouldnt have the money to invest in developing cool new stuff .

  9. #9
    DJTT Administrator del Ritmo padi_04's Avatar
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    I don't mind this kind of promotion really, it's nothing new, just a bit more constant than it used to be. What really bothers me is the "leaked" type of campaigns to hype products, if almost everyone is doing it then it gets old pretty fast. You want people to hype a product because it's good, not because they have no clue about it (the effect might be the same at first but sales won't).

  10. #10
    Tech Guru funke's Avatar
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    I feel the same way about the auto industry. Commercials always show tons of flashy gimmicks, cars being driven to their limits, and never a hint of technical spec.

    I always see people say "I want a NEW car because of what other people will think about me even though I really can't afford it."

    Me on the otherhand, I drive a 1987 Subaru xt with a thunderbird top mount intercooler with the intake piping from a 1960's farmall combine. Home made lift kit, rims from an early 90's nissan truck rims sporting 28" general grabbers mud tires. Total investment: less than $2000. But it will take me damn near anywhere in any kind of conditions and get decent gas mileage too.
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