I've just started to run my own club night, in Belfast. The first party ran on a Tuesday and attracted a very mediocre crowd, though we still broke even and now i am attempting to brand my night properly and move to to a weekend.
The whole policy of my night is that we pick outside the standard DJs that are booked for other club nights, and so are a little edgier, and also that no profit is made for my pocket or anyone else that is involved directly with the night(bar room hire, sound man etc)
I have contracted to have a logo designed and fliers done for the next promotion, though i am looking for other ways in which to set myself apart from the multitude of dance music nights in Belfast. i have read the blog post on starting your own night (part 2), though i have used the back to back idea for my last night (back to back extended set for the headliners) and this time i am using a headline dj who runs a record label and set of underground hard techno nights (but himself hasn't DJ'd out in quite a while) to try and attract some of their core audience.
does anyone have any recommendations as to what i could do to attract a larger crowd and set myself apart more?
Bookmarks