Recently I have been getting alot of gigs at a variety of defferent bars around my area. Mostly clubs and others are more like pubs and lounges in my hometown area.
I usually just make an event and send it out to my entire list. But lately it seems it’s feeling more and more like spam. I still want to be genuine and not overkill everyone so that every time I post an event it just seems reduntant to people. To me in recent years it seems events on facebook or the like are so common that less and less people check them unless its a huge event because people are spammed with them all week.
Anyone have any facebook or other media tips for DJ’s to seem more like an engager and less a spammer.
i created a list, with nearby friends and people how might be interested.. no point of inviting anybody who’s living on the other side of the world to an event in your city..
I think the best way to promote yourself is tweeting, facebooking or bloging your agenda.
Make a Facebook page where people can “like” and follow your updates, keep your agenda up to date and talk to people on facebook chat inviting them mouth to mouth (or keyboard to keyboard ).
Tell them to invite their friends too and if you can, offer free drinks or a discount when buying a bottle of vodka or wisky.
I’m a raver, I’m used to these types of self promotions and I guarantee that works for me.
You need to try beign personal and not general when talking to your audience.
I agree. Study most of the other blurbs produced today and avoid 80% of the adjectives and verbal constructs, or telling how you started by the age of four playing piano or something similar cliche-centric. Write about music rather than about yourself.
If you make your promotions personal, people will like them.
personally i dont check any facebook ‘events’ anymore. too many to be bothered checkin daily. i seem to get 4-5 events a day :-/
i would set up a group that people can ‘like’ as V-Hoff said. way less intrusive in my opinion.
everytime you write a new post, it will show up in the user’s feed.
But groups on FB are f_cking terrible now too. Any idiot can mke a group and add you to it. I get like 4 or 5 idiots adding me to a group everyday, I don’t know what is more annoying, that or people posting their mixes and tracks up on my page… then there are the idiots who tag me in flyers and pics i have nothing to do with! FB has gone to sh!t in my opinion. Set up a fan page and work with that!
usually i invite friends that i know like the particular artist we are bringing around. they usually tend to help spread the word (we dont ask them too but its pretty nice of them).
i also like posting youtube videos with the artists song. those get pretty big responses from people and so do free official soundcloud downloads.
It’s good to make an official event page on FB and invite everyone, but yes, event invites get ignored a lot on facebook.
Someone linked to mailchimp earlier, now that I think is a good idea. I have a newsletter set up myself, that serves as a promotion tool for both my work as a producer and DJ, as well as my other life as a designer.
Have links to let people sign up on the FB page, the event, and QR codes on the posters/at the venue.
And don’t forget to give them something special and exclusive in the newsletter (not available elsewhere), like mixtapes or full tracks you have made. I also give people discount codes for my webshop. (http://store.jacoblysgaard.com)
You can tell people in the newsletter a secred codeword, that they can tell you at the event to recieve a CD mixtape with proper artwork, or a branded T-Shirt for example.
Mailchimp also have an iPad app that you can leave open at the event (need to secure the iPad of course) that lets people plonk in their email adress at the event.
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