# Pioneer in final stages of selling DJ gear unit - Reuters. **URL:** \ **Category:** General Discussion\ **Created:** [September 4, 2014, 3:08pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901 "2014-09-04T15:08:07Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![WestonParish](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/westonparish/32/16374_2.png) [@WestonParish](https://forum.djtechtools.com/u/WestonParish)\ **Post date:** [September 4, 2014, 3:08pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/1 "2014-09-04T15:08:07Z")
**Pioneer in final stages of selling DJ gear unit - Reuters.** Ch-ch-check it out [http://www.reuters.com/article/2014/09/03/pioneer-asset-idUST9N0OU01S20140903](http://www.reuters.com/article/2014/09/03/pioneer-asset-idUST9N0OU01S20140903) DISCUSS Where will this business unit land? Who will buy it? Will it become a standalone business? Is this Pioneer forecasting the eventual downfall in popularity of DJing in general? ---
**Author:** ![Daniboy](https://avatars.discourse-cdn.com/v4/letter/d/e68b1a/32.png) [@Daniboy](https://forum.djtechtools.com/u/Daniboy)\ **Post date:** [September 4, 2014, 3:55pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/2 "2014-09-04T15:55:17Z")
I had the pleasure to meet the president of Pioneer DJ Latin America, at the launch of the CDJ-2000Nexus in the São Paulo EXPOMUSIC 2012. I came prepared with an iPhone with Rekordbox installed and music analysed, ready to play. I was the only person to come to the Pioneer stand prepared like this. I got very surprised to see that not only the Pioneer staff but also the **president** weren’t able to make everything work! Some people might say iPhones + CDJs is not a relevant thing to discuss but it very alarming to see a president of a company not knowing how to make his own product work! On that moment I realised that something was very wrong inside Pioneer, and then started to make the jump to DJ-Softwares. ---
**Author:** ![WestonParish](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/westonparish/32/16374_2.png) [@WestonParish](https://forum.djtechtools.com/u/WestonParish)\ **Post date:** [September 4, 2014, 4:20pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/3 "2014-09-04T16:20:14Z")
It is a common thing that Presidents/CEOs of very large corporations such as Pioneer do not know the intricacies of how their products and software work, that is not surprising. The staff that was actually allowed to attend the Expo were most likely not the engineers who coded the software or even DJs, but outward facing representatives that are there to basically whore our the Pioneer brand, again not surprising at all. ---
**Author:** ![soundinmotiondj](https://avatars.discourse-cdn.com/v4/letter/s/a698b9/32.png) [@soundinmotiondj](https://forum.djtechtools.com/u/soundinmotiondj)\ **Post date:** [September 4, 2014, 4:45pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/4 "2014-09-04T16:45:08Z")
They only rarely let the nerds out to interact with the public at a trade show. I’d be STUNNED if the CEO of any tech company could actually setup and use the tech…but that’s not their job. Their job is to interact with the investors and financial markets…and I’d be stunned if any tech nerds could actually do that either. ---
**Author:** ![DISaS73R](https://avatars.discourse-cdn.com/v4/letter/d/c5a1d2/32.png) [@DISaS73R](https://forum.djtechtools.com/u/DISaS73R)\ **Post date:** [September 4, 2014, 6:05pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/5 "2014-09-04T18:05:59Z")
What was the point of their turntable then? ---
**Author:** ![SlvrDragon50](https://avatars.discourse-cdn.com/v4/letter/s/35a633/32.png) [@SlvrDragon50](https://forum.djtechtools.com/u/SlvrDragon50)\ **Post date:** [September 4, 2014, 6:06pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/6 "2014-09-04T18:06:49Z")
Yeaaa… CEOs are usually business guys, not engineers. I can’t think of many companies that actually have science guys at the top of the firm, Honda is the only one off the top of my head. ---
**Author:** ![Eugguy](https://avatars.discourse-cdn.com/v4/letter/e/b19c9b/32.png) [@Eugguy](https://forum.djtechtools.com/u/Eugguy)\ **Post date:** [September 4, 2014, 6:40pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/7 "2014-09-04T18:40:51Z")
They are selling to Panasonic (Technics), full circle. ---
**Author:** ![tekki](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/tekki/32/12829_2.png) [@tekki](https://forum.djtechtools.com/u/tekki)\ **Post date:** [September 4, 2014, 6:52pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/8 "2014-09-04T18:52:37Z")
Well… one of the things that already alarmed me, was Karl Detken moving from Pioneer to V-Moda. At that point Pioneer lost their main aorta for the DJ division if you ask me. ---
**Author:** ![dsquareddan](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/dsquareddan/32/14615_2.png) [@dsquareddan](https://forum.djtechtools.com/u/dsquareddan)\ **Post date:** [September 4, 2014, 7:35pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/9 "2014-09-04T19:35:17Z")
woah, the implications to this are pretty huge for the industry ---
**Author:** ![dsquareddan](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/dsquareddan/32/14615_2.png) [@dsquareddan](https://forum.djtechtools.com/u/dsquareddan)\ **Post date:** [September 4, 2014, 7:44pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/10 "2014-09-04T19:44:04Z")
place your bets on who buys them. I’m gonna say Beats By Dre (Apple) 😛 ---
**Author:** ![teknik1200](https://avatars.discourse-cdn.com/v4/letter/t/9f8e36/32.png) [@teknik1200](https://forum.djtechtools.com/u/teknik1200)\ **Post date:** [September 4, 2014, 9:58pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/11 "2014-09-04T21:58:08Z")
> [@dsquareddan](#): > > place your bets on who buys them. I’m gonna say Beats By Dre (Apple) 😛 so that’s what the next event is all about! 😛 ---
**Author:** ![DjZzeless](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/djzzeless/32/14435_2.png) [@DjZzeless](https://forum.djtechtools.com/u/DjZzeless)\ **Post date:** [September 4, 2014, 10:04pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/12 "2014-09-04T22:04:01Z")
Denon will buy Pioneer and corner the market! ---
**Author:** ![dsquareddan](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/dsquareddan/32/14615_2.png) [@dsquareddan](https://forum.djtechtools.com/u/dsquareddan)\ **Post date:** [September 4, 2014, 10:53pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/13 "2014-09-04T22:53:41Z")
from an investor standpoint this move sort of makes sense tho. I mean sure the PioneerDJ brand has been successful and profitable, but at what point does it reach peak market saturation? surely it’s there now or very close. How much can they continue to grow from here when every club & festival around the planet has a piece of pioneer gear in it that has been shown to last at least 5-10 years of heavy use? The DJ market is only going to get so big. You reach a point where you look to sell off the assets of the division now to turn the most profit as possible. ---
**Author:** ![JaF](https://avatars.discourse-cdn.com/v4/letter/j/d6d6ee/32.png) [@JaF](https://forum.djtechtools.com/u/JaF)\ **Post date:** [September 5, 2014, 12:29am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/14 "2014-09-05T00:29:19Z")
Just came from another thread with a no-brand Chinese made controller. Pioneer is getting out when the getting is good. ---
**Author:** ![deevey](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/deevey/32/10758_2.png) [@deevey](https://forum.djtechtools.com/u/deevey)\ **Post date:** [September 5, 2014, 2:10am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/15 "2014-09-05T02:10:44Z")
This was reported back in June, and honestly it appears to be Mis-reported. The article contradicts itself in one line saying that it was selling its assets making losses, and the next line saying their DJ division was profiting - makes no sense whatsoever. I don’t believe Pioneer Pro division is going anywhere just yet TBH, they just released their much upgraded Rekordbox, and best selling DDJ-SX and New Pro headphone line. This does not seem like a move that a company selling a profitable division would bother with. Of course I could be wrong. ---
**Author:** ![Daniboy](https://avatars.discourse-cdn.com/v4/letter/d/e68b1a/32.png) [@Daniboy](https://forum.djtechtools.com/u/Daniboy)\ **Post date:** [September 5, 2014, 3:23am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/16 "2014-09-05T03:23:36Z")
The pioneer staff could not make the iPhone-CDJ connecton work, not just the CEO but anyway… Pioneer staff sucks in general, the Pioneer forum is pure panic since ever, too many complaints and problems and too little solutions. They delete a lot of threads so it doesn’t get too ridiculous. Engineers take weeks, if not months to answer (not even solve) some problem. Rekordbox is always on the edge to take off and dominate it all but it never does, and never will, because it is surrounded by a hardware that has limited possibilities to evolve. If I was the main leader of all this I would sell it too, it seems the best option for everybody. The new owner will hopefully fire a lot of people. ---
**Author:** ![WestonParish](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/westonparish/32/16374_2.png) [@WestonParish](https://forum.djtechtools.com/u/WestonParish)\ **Post date:** [September 5, 2014, 4:00am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/17 "2014-09-05T04:00:16Z")
> [@deevey](#): > > This was reported back in June, and honestly it appears to be Mis-reported. > > The article contradicts itself in one line saying that it was selling its assets making losses, and the next line saying their DJ division was profiting - makes no sense whatsoever. > > I don’t believe Pioneer Pro division is going anywhere just yet TBH, they just released their much upgraded Rekordbox, and best selling DDJ-SX and New Pro headphone line. This does not seem like a move that a company selling a profitable division would bother with. > > Of course I could be wrong. Official statement from Pioneer, today: "Pioneer is currently considering every possible measure with respect to review of its business portfolio, including sale of DJ equipment business. However, no decisions have been made. We have no other comments on this matter. " > **[0904-2.pdf](https://global.pioneer/en/corp/news/press/2014/pdf/0904-2.pdf)** > > 52.27 KB > **[Pioneer Corporation](https://global.pioneer/en/)** > > \[Pioneer\] The gateway to Pioneer's corporate, product and customer support information worldwide, and Investor Relations, Corporate Social Responsibility, and more. Looks like they are only saying they are ‘considering it’ - which in CEO-speak means it is on the table, regardless of their final decision, it is still interesting they are talking about it, and whatever implications their business decisions in the next year will have on the tech industry. ---
**Author:** ![Daniboy](https://avatars.discourse-cdn.com/v4/letter/d/e68b1a/32.png) [@Daniboy](https://forum.djtechtools.com/u/Daniboy)\ **Post date:** [September 5, 2014, 4:03am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/18 "2014-09-05T04:03:21Z")
I love to see pioneer desperate, they deserve it. ---
**Author:** ![deevey](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/deevey/32/10758_2.png) [@deevey](https://forum.djtechtools.com/u/deevey)\ **Post date:** [September 5, 2014, 4:31am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/19 "2014-09-05T04:31:23Z")
[QUOTE]Pioneer is currently considering every possible measure with respect to review of its business portfolio, including sale of DJ equipment business.[/QUOTE] Interesting - Onyoko is owned by Gibson, who also own Stanton, KRK and Cerwin Vega so perhaps a resurrection or collaboration with those parties or its highly possible that the Pioneer brand name may be part of the deal and here to stay even if the shares are sold of the various divisions, however I remember seeing something somewhere about Gibsons lack of interest in DJ gear although it was mentioned elsewhere that Barings will potentially own 51% so would be the controlling shareholder 😕 > [@Daniboy](#): > > I love to see pioneer desperate, they deserve it. Please explain how they “deserve it” ? Just because you don’t like them or … And selling less profitable assets to plough into their more profitable ventures is hardly desperate. If I remember rightly Automotive A/V makes up something like 70 or 80% of their entire company, they have 30% global market share of car stereos !!! Pro and home audio are just small splinters in the company. ---
**Author:** ![Daniboy](https://avatars.discourse-cdn.com/v4/letter/d/e68b1a/32.png) [@Daniboy](https://forum.djtechtools.com/u/Daniboy)\ **Post date:** [September 5, 2014, 4:42am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/20 "2014-09-05T04:42:58Z")
> [@deevey](#): > > Please explain how they “deserve it” ? Just because you don’t like them or … > > And selling less profitable assets to plough into their more profitable ventures is hardly desperate. > > If I remember rightly Automotive A/V makes up something like 70 or 80% of their entire company, they have 30% global market share of car stereos !!! > > Pro and home audio are just small splinters in the company. Yea, I do not like them. Their mixers are ok, just overpriced. Their CDJs get more instable on every launch and their Rekordbox is just lame. But that is not the real problem, a lot of other brands make shitty stuff. What makes me mad is their customer support. They don’t solve the customer’s problems, they treat you like a freaking homeless asking for coins to buy booze, while you just spent a fortune with their gear! I don’t hate “Pioneer”, I have Pioneer automotive stuff, and these things work flawlessly. I hate “Pioneer DJ”, which are clearly very distinct people from automotive Pioneer. And when I say distinct I mean less inteligent. Well I have my reasons, IMO they spent too much on marketing and too little on technology, now DJ-Softwares are so ahead and there is nothing they can do about it, so they are selling everything. [Next page](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901.md?page=2)