# Pioneer in final stages of selling DJ gear unit - Reuters. **URL:** \ **Category:** General Discussion\ **Created:** [September 4, 2014, 3:08pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901 "2014-09-04T15:08:07Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![kooper1980](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/kooper1980/32/13044_2.png) [@kooper1980](https://forum.djtechtools.com/u/kooper1980)\ **Post date:** [September 5, 2014, 8:30am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/21 "2014-09-05T08:30:43Z")
> [@Daniboy](#): > > Yea, I do not like them. Their mixers are ok, just overpriced. Their CDJs get more instable on every launch and their Rekordbox is just lame. But that is not the real problem, a lot of other brands make shitty stuff. What makes me mad is their customer support. They don’t solve the customer’s problems, they treat you like a freaking homeless asking for coins to buy booze, while you just spent a fortune with their gear! > > I don’t hate “Pioneer”, I have Pioneer automotive stuff, and these things work flawlessly. > I hate “Pioneer DJ”, which are clearly very distinct people from automotive Pioneer. And when I say distinct I mean less intelligent. > > Well I have my reasons, IMO they spent too much on marketing and too little on technology, now DJ-Softwares are so ahead and there is nothing they can do about it, so they are selling everything. You sound like an angry spoilt little child. And your anger is clouding your vision and sense of judgement. Pioneer dominates the DJ booth for a reason. And its not because everyone thinks they are cool!! its because their gear works, is simple to use and sticks with a basic, easy to understand, layout. That’s the very reason that it is at least 10 years before we will see DJ software as an ‘industry standard’ club install. You use the Pioneer forum as a benchmark for the quality of their customer service but that’s nuts. People rarely go to a product forum to tell everyone how hunky dorey their equipment is. Its only people with complaints and issues so you will always get a skewed perception. I’m truly sorry if you’ve had personal bad experiences with Pioneer but that’s just shit luck. ---
**Author:** ![deevey](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/deevey/32/10758_2.png) [@deevey](https://forum.djtechtools.com/u/deevey)\ **Post date:** [September 5, 2014, 8:38am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/22 "2014-09-05T08:38:05Z")
> [@kooper1980](#): > > You sound like an angry spoilt little child. And your anger is clouding your vision and sense of judgement. > > Pioneer dominates the DJ booth for a reason. And its not because everyone thinks they are cool!! its because their gear works, is simple to use and sticks with a basic, easy to understand, layout. That’s the very reason that it is at least 10 years before we will see DJ software as an ‘industry standard’ club install. > > You use the Pioneer forum as a benchmark for the quality of their customer service but that’s nuts. People rarely go to a product forum to tell everyone how hunky dorey their equipment is. Its only people with complaints and issues so you will always get a skewed perception. I’m truly sorry if you’ve had personal bad experiences with Pioneer but that’s just shit luck. ---
**Author:** ![WestonParish](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/westonparish/32/16374_2.png) [@WestonParish](https://forum.djtechtools.com/u/WestonParish)\ **Post date:** [September 5, 2014, 2:32pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/23 "2014-09-05T14:32:46Z")
> People that complain about Pioneer’s prices ---
**Author:** ![Daniboy](https://avatars.discourse-cdn.com/v4/letter/d/e68b1a/32.png) [@Daniboy](https://forum.djtechtools.com/u/Daniboy)\ **Post date:** [September 5, 2014, 6:45pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/24 "2014-09-05T18:45:57Z")
> [@kooper1980](#): > > You sound like an angry spoilt little child. More like a child laughing at the situation hehehehe Been in this forum badmouthing Rekordbox & Pioneer for a long time, saying they don’t know how to make softwares or treat customers. Now things are bad for them, Its my right to laugh. You love Pioneer? I give no fucks. ---
**Author:** ![031999](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/031999/32/86_2.png) [@031999](https://forum.djtechtools.com/u/031999)\ **Post date:** [September 5, 2014, 7:44pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/25 "2014-09-05T19:44:09Z")
if Allen and Heath knows whats good for them, they will reach VERY DEEP into their pockets and buy them and create a mad monopoly!! Because…how could any dj resist a combination between those brands 🙂 🙂 🙂 ---
**Author:** ![Daniboy](https://avatars.discourse-cdn.com/v4/letter/d/e68b1a/32.png) [@Daniboy](https://forum.djtechtools.com/u/Daniboy)\ **Post date:** [September 5, 2014, 7:56pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/26 "2014-09-05T19:56:19Z")
> [@031999](#): > > if Allen and Heath knows whats good for them, they will reach VERY DEEP into their pockets and buy them and create a mad monopoly!! > > Because…how could any dj resist a combination between those brands 🙂 🙂 🙂 I would like this! A&H seems to know what DJs really need ---
**Author:** ![teknik1200](https://avatars.discourse-cdn.com/v4/letter/t/9f8e36/32.png) [@teknik1200](https://forum.djtechtools.com/u/teknik1200)\ **Post date:** [September 5, 2014, 8:45pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/27 "2014-09-05T20:45:21Z")
> [@031999](#): > > if Allen and Heath knows whats good for them, they will reach VERY DEEP into their pockets and buy them and create a mad monopoly!! > > Because…how could any dj resist a combination between those brands 🙂 🙂 🙂 pioneers fx with A&H sound and filters? yeah, I’d want one of those mixers in a bad bad way. ---
**Author:** ![JaF](https://avatars.discourse-cdn.com/v4/letter/j/d6d6ee/32.png) [@JaF](https://forum.djtechtools.com/u/JaF)\ **Post date:** [September 5, 2014, 11:42pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/28 "2014-09-05T23:42:12Z")
Pioneer is actually about 30 minutes down the street from me. What’s odd is that it’s very common in Japan for the big electronic makers to keep an army of little non-profitable mom&pop electronic stores in business so they can hang their logos over their doors just for the name recognition, so one would think they would want to keep the division for that reason. I don’t even know the brand of the stereo in my car. Only time I’ve seen the pioneer name was on DJ and music gear. ---
**Author:** ![SlvrDragon50](https://avatars.discourse-cdn.com/v4/letter/s/35a633/32.png) [@SlvrDragon50](https://forum.djtechtools.com/u/SlvrDragon50)\ **Post date:** [September 6, 2014, 2:03am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/29 "2014-09-06T02:03:01Z")
> [@Daniboy](#): > > More like a child laughing at the situation hehehehe > > Been in this forum badmouthing Rekordbox & Pioneer for a long time, saying they don’t know how to make softwares or treat customers. > > Now things are bad for them, Its my right to laugh. > > You love Pioneer? I give no fucks. Pioneer had a very profitable past year… things aren’t bad for them. ---
**Author:** ![Daniboy](https://avatars.discourse-cdn.com/v4/letter/d/e68b1a/32.png) [@Daniboy](https://forum.djtechtools.com/u/Daniboy)\ **Post date:** [September 6, 2014, 2:28am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/30 "2014-09-06T02:28:29Z")
> [@SlvrDragon50](#): > > Pioneer had a very profitable past year… things aren’t bad for them. It’s not about how much money they got last year, its about the future of the market. Of course they got money, they are the absolute leaders (!) I don’t see Pioneer dominating it anymore, and I think neither does Pioneer and that’s why they are selling it. I never heard about a technique of selling a whole company to make it better and keep it evolving… People sell companies because things are about to get bad, because companies that are already on a bad moment don’t worth shit. This is definately not the end, just a structure change, which, IMO, can only be good to Pioneer-DJ’s future. ---
**Author:** ![Glitchwerks](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/glitchwerks/32/13270_2.png) [@Glitchwerks](https://forum.djtechtools.com/u/Glitchwerks)\ **Post date:** [September 6, 2014, 2:33am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/31 "2014-09-06T02:33:19Z")
> [@JaF](#): > > I don’t even know the brand of the stereo in my car. Only time I’ve seen the pioneer name was on DJ and music gear. They were a huge name in aftermarket ICE during the 80s and 90s. ---
**Author:** ![Stewe](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/stewe/32/14607_2.png) [@Stewe](https://forum.djtechtools.com/u/Stewe)\ **Post date:** [September 6, 2014, 3:01am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/32 "2014-09-06T03:01:06Z")
I wish NI buy their FX Engine and place it in to some new hybrid controller. ---
**Author:** ![Jester](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/jester/32/12996_2.png) [@Jester](https://forum.djtechtools.com/u/Jester)\ **Post date:** [September 6, 2014, 3:06am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/33 "2014-09-06T03:06:52Z")
> [@031999](#): > > if Allen and Heath knows whats good for them, they will reach VERY DEEP into their pockets and buy them and create a mad monopoly!! > > Because…how could any dj resist a combination between those brands 🙂 🙂 🙂 Denon owns A&H. ---
**Author:** ![Karlos\_Santos](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/karlos_santos/32/13263_2.png) [@Karlos\_Santos](https://forum.djtechtools.com/u/Karlos_Santos)\ **Post date:** [September 6, 2014, 3:41am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/34 "2014-09-06T03:41:50Z")
A&H are a bunch of geniuses in a shed in comparison to the giant that is Pioneer. The 2 are vastly different in size. Anyhoo I thought Denon (D&M Holdings) sold A&H to UK company called Electra last year. EDIT: yep, to Electra Private Equity PLC according to Wiki. ---
**Author:** ![JaF](https://avatars.discourse-cdn.com/v4/letter/j/d6d6ee/32.png) [@JaF](https://forum.djtechtools.com/u/JaF)\ **Post date:** [September 6, 2014, 4:31am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/35 "2014-09-06T04:31:14Z")
> [@Daniboy](#): > > People sell companies because things are about to get bad, because companies that are already on a bad moment don’t worth shit. If that was even remotely true there wouldn’t be any buyers. Kind of like saying people only sell homes that are falling down. Their core business is the car radio market they are saying. If it’s true they get more return on investment in that market it could make sense. ---
**Author:** ![deevey](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/deevey/32/10758_2.png) [@deevey](https://forum.djtechtools.com/u/deevey)\ **Post date:** [September 6, 2014, 5:41am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/36 "2014-09-06T05:41:09Z")
> [@Daniboy](#): > > I never heard about a technique of selling a whole company to make it better and keep it evolving… > People sell companies because things are about to get bad, because companies that are already on a bad moment don’t worth shit. You should talk to Apple about that 3.2 **BILLION** Beats acquisition then - I’m sure things were just about to go bad for them too 🕶 ---
**Author:** ![astromech](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/astromech/32/37_2.png) [@astromech](https://forum.djtechtools.com/u/astromech)\ **Post date:** [September 6, 2014, 10:44am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/37 "2014-09-06T10:44:53Z")
> [@Karlos\_Santos](#): > > A&H are a bunch of geniuses in a shed in comparison to the giant that is Pioneer. The 2 are vastly different in size. Minus one genius theses days, I’m afraid. 😞 ---
**Author:** ![kooper1980](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/kooper1980/32/13044_2.png) [@kooper1980](https://forum.djtechtools.com/u/kooper1980)\ **Post date:** [September 6, 2014, 11:15am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/38 "2014-09-06T11:15:29Z")
> [@deevey](#): > > You should talk to Apple about that 3.2 **BILLION** Beats acquisition then - I’m sure things were just about to go bad for them too 🕶 exactly!! ---
**Author:** ![Timbo21](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/timbo21/32/14061_2.png) [@Timbo21](https://forum.djtechtools.com/u/Timbo21)\ **Post date:** [September 6, 2014, 11:57am UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/39 "2014-09-06T11:57:47Z")
I think the future looks uncertain for Pioneer DJ. There’s been a standard and I think everyone knows CDJ’s days are without a doubt numbered, but what will come next? Will there be a standard, like before, or will clubs have to cater for a more dynamic set up where Dj’s will be bringing different controllers and software? Will there ever be a single software that wins out and becomes the definitive in a sort of VHS/betamax way? It doesn’t seem likely that clubs will ever adopt a single all in one controller like the DDJ-SX, but perhaps a modular version that caters for Serato/Traktor and USB. Pioneer had the right idea with their mixers having a USB, but in the future they will need 2 x USB (I thought they did, but seems to be just 1). It needs a company to take the bull by the horns and find a way, by working with both Traktor & Serato, to create some modular hardware that can simply integrate with both for simple changeovers, as well as using the gear traditionally with USB, not CDJ. Easier said than done I guess, but Pioneer are best placed to take the lead and make it happen. ---
**Author:** ![Karlos\_Santos](https://sea1.discourse-cdn.com/flex001/user_avatar/forum.djtechtools.com/karlos_santos/32/13263_2.png) [@Karlos\_Santos](https://forum.djtechtools.com/u/Karlos_Santos)\ **Post date:** [September 6, 2014, 12:08pm UTC](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901/40 "2014-09-06T12:08:43Z")
> [@](#): > > Minus one genius theses days, I’m afraid. 😞 Andy ? One of the nicest guys I ever met in the industry. Only met him twice but … throughly nice fella… and a genius with no doubt. [Previous page](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901.md?page=1) [Next page](https://forum.djtechtools.com/t/pioneer-in-final-stages-of-selling-dj-gear-unit-reuters/67901.md?page=3)