I started a new monthly a few months ago with DJ Forge whose on here as well. it’s a fetish/industrial night. We’ve had some good guests, and the bar owner loves our sound. We’re even going bi-weekly in september…
Problem is we can’t get enough through the door. Now the owner is understanding, but I want to get some results as this is my first night that’s my own.
Bi-Weekly is a bitch to do. I would rather do it every week, but if its not possible, you have to work with whats available.
1st: What day of the week? (I would say Thrus - Sunday)
2nd: Are you getting the 1st & 3rd week? (Best to do cuz its pay day weekend)
3rd: Whats your competition? Is there any other goth/indust/ebm clubs?
4th: What does your flyer look like?
5th: What are your drink specials?
6th: Is there a big indust scene?
If its not working with industrial, branch out to other dark music,…like darkwave, dark 80s, deathrock.
Those fetish nights LOVE the dark 80’s and some fo that dark trip-hoppy kind of stuff also. And, to be honest, burlesque dancers could go a long way.
Getting the word out is the most important part, as is catering to the crowd that won’t come out. It might mean you need to play 15 depeche mode songs, or 20 VNV nation songs, or just put on every Combichrist album ever, but you will need to grow from there after they adjust to your relative dance floor madness.
Also, booking out of state DJs from big cities like LA and NYC might do you some good hint hint
One thing I had a problem with was the size of the scene in my city. IMO the G/I scene is dieing, at least in my city. It was hard to split the group up (not that I wanted to do that). So every time I did a big event I would make sure the other G/I night wasn’t happening that night, or nothing special was going on.
PS. Being a promoter is hard work and thus I say… It sucks big ones.
It’s not that it’s dying, it’s that it’s changed. Right now the best thing we can do as Industrial DJs is bring a lot of this music to three distinct crowds: Ravers, 80’s kids and gays. In my experience those are the most accepting of this music, though they are, in many ways, the most reviled by the “ubergoths” of the scene.
But, well, fuck em all. We need to have fun, and spinning to a bunch of people who just want to bitch that Headhunter is the only 242 song that gets played, and how Industrial music stopped being made in 1999 just makes me want to go on a murderous rampage
I don’t know too much of the Industrial scene, but I can confirm that you have to be open for other crowds. I’m hosting a Drum and Bass monthly and we’ve got a lot of HipHop kids coming wanting some faster beats for once. And many people just stop by to see what kind of music is playing and stay, because there’s no scene attitude (to keep outsiders out), but instead everyone’s welcome if they like what’s being played. I guess it’s always hard to please everyone I still believe it’s better to appeal to more people by playing a couple of “hits” in between than pissing of the majority and pleasing the hardcore heads. My two cents.
Yeah, if I who am not a promoter but more of an open-minded clubgoer would give you one tip, it’s to not be elitist or niche too much. See it as a chance to introduce new and good music to people who just haven’t heard it yet!
There is NO competition at the moment. There is a gay leather night the saturday before ever so often. And SaDisco is on the 4th saturday, but it’s going on hiatus. Basically there is really only goth stuff Wed, Fri and Sat in Phx area.
Redesigning the flyer right now. The 1st and 3rd sun is a House night, so we are going to share a flyer with them, but have the same artist to both. Will post it as soon as it is ready.
Currently… they suck. Trying to lock the bar in on some, but the owner is NOTORIOUSLY hard to reach..
We have SaDisco, and Tranzylvania, and we used to have a 24/7/365 Goth/Industrial bar in Tuscon that was pretty awesome. Lately though, it’s been more dead, no pun intended
I honestly would be happy to get a kink/goth/rivet/gay mixed crowd in. I usually start in synthpop/futurepop and darkwave/alt. then we get harder as the night progresses.
Promote the fact that you will play Military Fashion show on repeat for the entire night. This will get people to come out in droves and dance while they complain that they hate that song.