Official Novation Twitch Owners Thread(?)

[MrPopinjay]

Why would they do that? I imagine it's gotta be pretty hard to redesign a product already in production. They'd never make the money back.

[Arbite]

So ultimately, let's combine forces here and each of u, who own a Twitch and played with the Mapping for Traktor, upload it in the user-mapping thread plz!

I'll get there eventually. Still working on my mapping but it's nearly done. I've got the effects section only controlling two effects groupings, with the rotary controlling dry/wet, and the endless controlling the effects parameters. I use the wasted four buttons on the left below the effects selections for pre set effects groupings, so I can change them up on the fly. The ones on the right I just use for dedicated single effects turn ons such as beatmasher, reverb etc...

The Twitch buttons don't really work well for midifighter style, because there is a very slight delay between pressing the button and traktor responding. It's a devil for cue point juggling.

[oliosky]

Why would they do that? I imagine it's gotta be pretty hard to redesign a product already in production. They'd never make the money back.

Because they might then sell more units which may offset the production cost loss and in turn ensuring a product has a longer life in a very competitive market? Crazy concept huh.

I'm sure there is an avenue to change the component spec to a better soundcard for the next production run. Computer companies do this all the time, same laptop outer shell, different processor etc.

See there's this thing called consumer feedback, and if all over the web people are saying its a flawed product folks will be reluctant to buy said product. I know I am.

However, a relaunch of said product with those flaws fixed, and a well placed marketing campaign and people will have alot more faith in a product and may ensure its longevity.

Call me a crazy idealist, but thats what i think Novation should do. The twitch has the potential to be the new VCi100...

[MrPopinjay]

I don't think I agree, controllers seem to have really short life spans and once the hype wears off they get replaced. Obviously I don't really have access to the facts and figures but that's the way it seems to be.

It seems more likely that we'd see a Twitch version 2 (with another cool name and new cool features) rather than a Twitch version 1.1.

[jprime]

Maybe they fix all the issues and have a trade in program. Wait for it......






...






...Novation Switch :P

[MrPopinjay]

Ba da ba dum tish

[MiL0]

I don't think I agree, controllers seem to have really short life spans and once the hype wears off they get replaced. Obviously I don't really have access to the facts and figures but that's the way it seems to be.

It seems more likely that we'd see a Twitch version 2 (with another cool name and new cool features) rather than a Twitch version 1.1.

plenty of midi / dj devices/controllers have had mk2 reissues... off the top of my head:

Technics 1210 mk2, mk3, mk5, etc
Vestax VCI-100 mk2
DJ Tech iMix mk2
M Audio Axiom 61 mk2


and of course, Novation have a history of reissuing the same hardware with small upgrades:

http://www.novationmusic.com/product...llers/sl_mkii/

and

http://www.novationmusic.com/product...zero_sl_mk_ii/

and

http://www.nevadamusic.co.uk/piano-k...oller-keyboard

I don't think a soundcard update to the Twitch would be that difficult to implement for Novation... it just needs a PSU input on the main PCB to drive an amplifier. I guess it depends on how well the original Twitch sells...

[MrPopinjay]

Yeah but that's my point, it's the same device redesigned with a whole bunch of different features. It's very clearly a different controller. It's a 2.0 not a 1.1

It's not going to be like a mixer where because the life span is much longer they will change something and the only way you'll ever find out is by looking up the reference number, like the Ecler Nuo 2.0 and the crossfader upgrade.

[MrPopinjay]

Why would there be outrage?

[MrPopinjay]

But that happens all the time. People don't seem to get mad when a new, better controller comes out.

They'll only be pissed off if the only thing that changes is the sound card and it's not marketed as a new product, which won't happen as there's more money in new products you can build hype for.