The end is near, there is no hope for Dance Music if this happens
These truly are the end of times
Hmm… Not entirely accurate.
Just amused that one of their sources was an agent with the same name as deadmau5.
Anyways, throwing more money at it won’t really change anything. The giant festivals and arena shows will keep getting bigger as they have over recent years, and the underground hole in the wall club nights will still hang around with the same little niche fan base they’ve always had.
‘Having developed on the margins’ - how quaintly parochial
I agree with that, but now whenever I tell some one that I’m a House DJ and produce music they are automatically going to say/ask “Oh really? Like Deadmau5 and SHM?”, and then I have to go on to explain how that’s not really House music, and that what they are doing is pure malarkey and how it’s ruining it for the people who are doing this for all the right reasons.
Now that I think of it, I’m just going to stop telling people what I do to save both of us the headache
hmm interesting read.
yeah its getting a lot of attention from the media.
“they can’t franchise this like mc donalds”
People are going to try and invest in the electric scene. Its growing at such a rapid rate.
Hard to predict the future.
A lot of promoters I know who are doing the big gigs are not exactly rolling in a lot of cash afterwards. They get bigger and better and so costs increase. Artists demand more money for appearing. Everything is getting more expensive and so I don’t believe that there is a lot of profit in the bottom line.
However there is a lot of risk.
That actually is Deadmau5’s agent
Can you you elaborate please? I’m interested in hearing how large acts giving dance music more exposure and broadening it’s fanbase is ruining it.
Yay, elitist malarky! You’d give your right nut to be where anybody named in that article is and you know it. Getting more ears pointed even roughly in the same direction as what most EDM DJ’s do is NOT a bad thing at any rate.
Look at what it’s done to rap/hip hop
It used to actually say something, now it’s utter crap. Not interested in seeing that happen any more than it already has.
Meh, that’s just the natural evolution of things.
They get popular, they catch fire, they get played, they die. Those who loved it at the beginning wonder why people don’t love it, get mad that people start loving it, then get upset when people call it played. Just listen to what you want, and if it becomes mainstream, big deal. It doesn’t make it less enjoyable to you.
Hipsters gonna hip.
Well put 
This happens to every music scene that becomes successful. I’m not sure how electronic dance music could get any bigger than it already is for that matter - if there was a point where it became “pop,” we passed that years ago. The underground is still strong and always will be - same is true in hip hop; the conscious rappers with a message are still out there doing what they always did; they just won’t get played on mainstream radio. No question big companies will do more and more to crap-ify every scene they get their hands on but people who believe in what they’re doing will keep doing it whether they play alongside deadmau6 or not.
I’ll quote my own post from the other thread about this article 
Seroiusly, who can give a crap?
In the end YOU decide what music you like and YOU choose the channels to recieve your info and much needed new music and YOU choose which parties to go to. Who cares about anybody else when it comes to your own taste?
Rap music might be dead in the public eye, but probably still have got a massive underground flow of proper rap music being created daily. A couple of investors aren’t gonna change this. The same will happen with EDM and the same has happened to rock.
Is it possible that this kind of thing has the potential to help develop a strong underground scene? All of the people that don’t like the mainstream stuff have more motivation now to band together.
Totally, and the people who are not EDM orientated being introduced to the scene is something to consider, like pendulum introducing metal heads to dnb or sbtrkt introducing indie people to deep dubstep etc. it might not be a perfect underground pedigree of the genre but “pop-(insert current hot genre here)” has its place in building a fan base who can support the underground.
You make it sound like underground hip-hop completely vanished because a mainstream market emerged.
There is so many things wrong with this statement.
You can choose to not like their music, but what they are doing will open up opportunities for people like you in the near future that you likely could not have imagined.