I’ve done some work putting together some Demo mixes so that I have them available to give out or to point people to online. This is meant as a promotional tool so that possible clients can get an idea of the style I play and my mixing abilities.
My question is, what should a demo sound like? What should the length be?
I’m thinking, demos should probably be 3 to 5 minutes with as many different mixes put in as you can while still being tasteful?
Length should be between 30-60mins. Most club owners and promoters I know will listen to CD, when and if they ever do, while in their car or tooling around doing “office stuff”. Rarely do they schedule a time to listen to them. Its typically a spur of the moment thing.
You are not battling, so a 3-5min megamix is not really ideal. Most club owners and promoters will think its cool, but it will not give them an idea on how you can handle a night.
If you are an open format DJ, you should show how smoothly you can transition for slow to fast beat, tempo and/or BPM. Personally if I am making an open format mix, I would tend to try and follow what I would do in a club but fit it in a 45min set. Meaning I start off with a warm up type tempo then pick it up in the middle with some bangers, then taper off the tempo toward the end (notice I made no mention of BPM)
If your target is the electro crowd, I would go up tempo and crescendo in the middle and ease up in the end.