Your most sucessful way of promoting?
Hey, just wanted to ask which way was your most sucessful to promote yourself or other dj, facebook ad,mix on soundcloud, trying to write dj to get b2b plays or what?
“All of the above.”
Marketing and promotion is not a “one and done” sort of activity. Various research shows that the average customer will take action on the 7th interaction with a business.
Be professional. Present yourself as a reliable professional in ALL public forums.
Be consistent. Update your website, social media, fan pages, marketing materials regularly. Post something of value on regular time intervals. Multiple times per week.
Be prepared. Make sure you are ready to take advantage of opportunities that present themselves.
Being good works wonders.
Start with this, it’s going to at least help you get up up and running and offer some general advice on posting your work. The next step from the guide here will obviously depend on how good of a product you put out.. If you put out really mediocre tunes or cookie cutter mixes, it’s not going to go anywhere for you. Quality is the most important factor in the music game.
The times they are a changing.
Still say the best way is to go out and talk to people who run parties near you, become friends, invite back to yours for afterhours, show them you’re stuff etc. etc.
Social media
Social media is HUGE. It takes some grinding. It takes some time. But build a website and let the website work for you 168 hours a week. Hours you cant spend working on promotion. Twitter, facebook, Instagram, etc. Forums are huge too. Developing personal relationships with other producers will take you a long way. Those are just a few suggestions. But keep everything fresh, and new. Keep doing different things to shake things up. Make it look presentable and neat. These are all things to consider when promoting your brand.
LOOL I love this!
My most effective way of promoting was the Quality of my Services:
- Playing Solide Sets that Count as sure values for my customers.
- The way I represent myself as “product” like being friendly honnest, sincere and respectfull to customers, their guests but also other Providers or employees of the event.
- Being “On Site” early for a gig and so having the opportunity of talking to everyone involved. This involves introducing myself to everyone (from the Manager to the Barkeeper to the Bouncer) if I Play at a new venue.
- Never be sure that I am good, always questionning myself and giving myself an asskick when realising I’m getting lazzy in any Kind of way.
- Always asking Promoters, Owners or Private Guests if my prestation was good and fullfilled their expectations and what could be improved.
- Don’t use the earned Money for own pleasure but as Budget to make new investitions in gear, tracks, etc…
- Not trying to be what I am not: that includes being honnest to myself and if I wasn’t happy with a booking telling the bookers, that I will not be working there for this or this reason.
Being honnest in every possible way is the best way to get a good Reputation, I know there are way better DJs out there, Promoters and Bookers know that but some tell me that they prefer to book me 'cause they know I’m a “Drama-Free Zone”.
Best Promotion is when professionals talk good over you to other professionals.
^Great post. 
[quote=““Stephen Nawlins””]
- Never be sure that I am good, always questionning myself and giving myself an asskick when realising I’m getting lazzy in any Kind of way.
[/quote]
This, to me, is the description of confidence vs. arrogance, with a little humility thrown in for good measure. And it’s the difference between being a successful business man, and an arrogant part-timer.
You come across as very professional, mate.
Well this is the reason why I get more gig requests than I can and even want to do.
The only Problem is that I come accross as arrogant when I say to bookers that I don’t wanna do a gig…they always think that if I am a DJ I am in Need for every offered one and should say yes when I haven’t others plans that date.
They can’t accept that a DJ can say no for another reason than allready being booked for another gig.
I made Long enough 8-10 gigs a month to realise now (well since a couple of years now) that Quality Comes over Quantity and that my sets get better if I make less of them, but this is a process every DJ should go thru and has to come to that Point by himself, lots of different reasons can lead you to that Point.
I would even say Young DJs, or such not being in Business for so Long, Need to make 8+ gigs a month for a while to find this “Path of Enlightment” and find their own way.
But I start definitively being Off Topic…all I wanted to say is: Thank you for getting it Patch.
So many great answers, let`s keep it up
As mentioned, this is brilliant!!
I’ve seen and heard DJ’s who have bigged themselves into promising big big things.. (dancefloor packed from start to finish, the ‘best’ music, etc..) social media experts almost, to see and hear that same guy break his promises one after the other…
Moral of story,
Don’t promise what you can’t deliver.
Also, seen mobile phone screengrabs of ‘satisfied’ customers after what looks like a feedback text. I’m convinced they are fake - they all have the same spelling and punctuation mistakes.
‘Party’s’ being the obvious one.
being a Producer is the best way to promote yourself , as i can see.
Make record
Get record signed
Make a good record
Get record signed
Make a hit record
Get hit record signed
Go on tour
Make a hit record
Get hit record signed
Get famous DJ to remix it
Get Beatport top 100 chart spot
Go on world tour
Drink sake with hawtin and dubfire
Crowd surf on Aoki’s rubber dingy
Brilliant.. As easy as 1-2-3!
But yeah, I’ve heard a few people say that production is a good way to promote yourself as a DJ.
Not that I know how to produce! Back to the grind..
I’d say the best way to promote yourself as a DJ if you don’t produce is to get involved in your local scene. Go out and meet people, network with em, but don’t be really pushy. Don’t give off that “I’m just here so I can get a booking” vibe. It’ll take weeks of support on your end but it’ll pay off.