How to get signed.
1. Work really hard on production. My producing partner and I have 25 years or so between us, and that’s not just electronic - includes orchestral, jazz & rock from the days of the DA38. We spend about 1 hour coming up with a tune (main 32 bar hook) and then 2-3 weeks arranging, fleshing it out, programming and mixing. We pay a LOT of attention to mixing, getting things sonically perfect. And we’re still learning. I just figured out how to do this technique with single band EQ and multiband compressors that makes arpeggios crazy mad!
2. Send it out to people. I send our unmastered versions out to DJ friends (who will tell me if it’s shit or awesome, give me good feedback on production, genre) and to promoters (who regularly book/host internationals, who give me good feedback on marketability and how they reckon it would go in a club).
3. Play it yourself. Even if you’re only a bedroom DJ, drop it into your own mixes alongside other tracks from the genre you’re going for. Does it sound close? Is the balance/mix in your track similar to the others in the genre? Does your structure allow for a good mix in and mix out? Critically listen.
4. Take a break. We usually work in bursts around the weekend (we have 9-6 professional gigs), which is good cos we get to clear our heads and think about what we’ve done. When we come in for studio session, we have a jobs list to go through on the track.
5. Get it mastered. After getting feedback and doing all the other shit, we make sure we’re happy with it and then send it to be mastered. We’re using a studio in the Netherlands (even though we’re in Australia) to do ours. Why them? They master for the record labels and the artists we’re sending our stuff to, so they are the perfect people to master our tracks.
That way when the A&R people and DJs hear them they think “Hey, this song is tight and I can see where it fits into our catalogue/radio show/my set this week in Ibiza.”
7. How do you get to Carnegie Hall? Practice. Anybody who has gotten signed can tell you it’s a dog slog. You will send out loads of tracks, repeatedly to people. 99% won’t hit you back. The ones that do will give you feedback. Listen to that. Take it on board. Go back to the studio. Work at it.
And don’t send in half finished tunes or crap. Nobody wants to waste time on a mix in progress. And if you feel like “I must get this signed NOW or the moment has gone!” you are probably producing cliched crap-of-the-hour which really shouldn’t be signed anyways.