I have to say that in this discussion, I completely lean on the side of nemonic here.
Business is as business does. There’s a reason a no good cracked VDJ DJ will get a gig over someone who can really rock a set with paid for gear. It’s about numbers. The same is with vinyl.
There will ALWAYS be vinyl in one form or another. Even if it’s just a couple places making it. Will the cost ever go down? No. If anything, it will go up, because it’s just business.
A “culture” can lead a business, for sure, but if it’s as big as vinyl, it needs more than just a subculture to make it affordable. Affordability and cost is the driving factor that’s going to be keeping people from purchasing vinyl, except for the avid enthusiasts.
As it was said before, many MANY of the big producers/DJ’s out there at the moment having been doing this for many years. They aren’t new to the game, and are going to stick with what they are familiar with. I’ll take example of Excision here, 21 (maybe 22 years old now). I know he spins on CDJ’s, because that’s what’s in the club now. He can rely on that being there, and with travel, he doesn’t have to lug around records. (He made a post about it somewhere, I’ll see if I can dig it up).
But I consider him one of the “next generation” of DJ’s/Producers that’s hitting it big. And he’s NOT using vinyl. Not because he doesn’t like it I’m sure, but because it’s just not honestly practical anymore when there are other options out there.
The business’s that make vinyl are coming to realize this, because even though there may be somewhat higher sales, the general public ARE NOT going out and buying vinyl. Most people getting into music at this point AREN’T going out and buying vinyl. It’s a LOT of money to get into, and for $20 a record, it’s an expensive habit to keep up.
I don’t own turntables at the moment. Would I like to? Of course. Even just for listening, there’s a few hard to find albums out that would be easier to FIND on vinyl compared to digital media. But just getting into it is fawking expensive, and so I haven’t yet. I have true respect for vinyl, many of my friends spin on vinyl or a DVS system. But that’s just it.
Even a lot of turntablists are switching over to DVS systems. Which are great, but also defeat the point of having records in general. When you don’t have records, you are losing sales to digital media once again. While they may be using TT’s, it’s a whole “ecosystem” if you will. TT’s, Records, and the mixers that bring them together.
New technology is changing things. That’s what it does. There will always be a place for vinyl, but it will never be the forefront like it used to be, because it’s just not honestly as practical as other forms of media at this point. The almighty $ rules the world (whatever currency you so choose) and the cheapest medium is going to be the strongest in the end.
Because like it or not, most people want to get the most for their money. If I can buy 10 tracks off beatport, or get 1 record with a couple tracks, maybe only one of which I really wanted, it’s almost a no brainer for me. And that’s what a lot of people are going through at this point in time.
No one is actively saying “KILL VINYL IT’S THE GODDAMN DEVIL!!11!!!” but it’s just part of business that it’s fading. I don’t know what else to say.